
The ethnic aisle
Akimbo: A Podcast from Seth Godin
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Are You Looking for a Supermarket?
The purpose of the isles is to help people find what they are looking for. The super markets make most of their money selling the regular kind to regular people. Consumers are changing their habits ecause the supermarket wants them to. If it were up to the super market, e would only be a thousand items. But we now have this delivery system that delivers more variety at a better price than any food delivery system in the history of the world.
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