4min chapter

ACQ2 by Acquired cover image

Making your customers your secret weapon (with Highspot's Oliver Sharp)

ACQ2 by Acquired

CHAPTER

The Role of Services in a Technology Company

The role of services in a technology company, I want to explore it from two angles. There's the business model side. The other one is as a learning machine and I'm curious to get your thoughts on using services as a heavier touch point to build product. It's a great question. I think they're both really interesting to Newlawn. We have very strong opinions about both of them. But I'll start with a point of view that I think is really important - you have to correlate your customer touch model to your offering.

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