Content Marketing Essentials with Ryan Bonnici, CMO at Gympass
Pipeline Visionaries
00:00
How Do You Think About Content Marketing?
I'm a really strong believer in content as sort of like an attraction tool. I think the link building and other strategies that help you more practively get your content distributed using social, et cetera, are also important. The most important thing with your content investments is to invest in creating really good content. If the content talks, it doesn't matter how great your distribution strategy is. People won't stay on your blog post or listen to yor podcasts for long. And the systems will realize that it's not very valuable content, and then your rankings will go down.
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