Building Engaging Newsletters for Niche Audiences

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The chapter emphasizes creating high-quality, engaging newsletters for niche audiences by curating content based on conversations and expert contributions. It discusses strategies for hooking readers quickly, including using catchy titles and thumbnails, and providing valuable, actionable information to keep the audience interested. The conversation also delves into repurposing short-form video content from podcasts to enhance audience engagement and growth.

Anuj Abrol, Creator, former Chief of Staff for Justin Kan and ex-McKinsey, and Sarah Wright, head of content at Product Hunt, join Erik Torenberg of Turpentine to discuss building successful newsletters. In this conversation, they trade innovative strategies for creating high-quality content that attracts readers derived from the Turpentine podcast network, the importance of understanding your audience and social network engagement, and whether vertical newsletters can succeed. Grow and monetize your newsletter with Beehiiv: head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.

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SPONSORS: BEEHIIV

Head to https://Beehiiv.com and use code “EMPIRES” for 20% off your first three months.

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LINKS:

Subscribe to the Media Empires Newsletter: https://media-empires.beehiiv.com/

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X / TWITTER:

@eriktorenberg (Erik)

@nujabrol (Anuj)

@sarmariewright (Sarah)

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TIMESTAMPS:

(00:00) Intro

(01:00) Brainstorming newsletter strategies

(04:40) Exploring group chats and social networks

(07:23) Newsletter goals and audience engagement

(13:15) Monetizing and growing newsletters

(15:48) Sponsors: Beehiiv and Turpentine

(17:36) Importance of high quality content

(20:14) Leveraging podcast ideas

(27:32) Repurposing content for maximum Reach

(32:48) Building relationship with high quality audience

(38:08) Potential of short-form video content

(40:57) Conversion from newsletters to podcasts

(44:33) Wrap

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This show is produced by Turpentine: a network of podcasts, newsletters, and more, covering technology, business, and culture — all from the perspective of industry insiders and experts. We’re launching new shows every week, and we’re looking for industry-leading sponsors — if you think that might be you and your company, email us at erik@turpentine.co.