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Google's Plans for the Future of Travel

The Skift Travel Podcast

CHAPTER

How Google Travel and Google Travel Interplay

Google travel is really Google search and it's Google travel itself. We noticed that a lot of consumers were not necessarily getting the right answers in some of these more specialized services like shopping, things like travel. There are verticals that are still organizationally within our search organization at Google that aren't split out like shopping or travel. And our approach isn't that different.

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