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S04.EP08 - Personal Branding & The Power of LinkedIn with Mike Roberts
JUST Branding
How to Optimize Your LinkedIn Profile
The first one that I love is start your about section mentioning the year that we're in. If you haven't activated your featured section, activate it now and get some colorful thumbnail driven content on your profile. Most people have put their job title where they've been given 260 characters to create something that's highly unique. And if you've created an opening statement in your headline that somebody else in your industry can simply copy and paste onto their own, make it uniquely about you.
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