Burger King with Lisa Smith
A Change of Brand
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Burger King
J k r and the b k leadership are thinking, perhaps it's time to return home to something familiar. This was never meant to be just an anestalgic play thees. There were two iterations of that mark over a 30 year period. The one from the sixties had very like, what very sixties typography. It was a little bit like psychotholic. And then maybe the one in the nineties was just a bit more simplified with lots of personality.
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