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67. What makes a winning advert?

Future Proof

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Brands Need to Be Artful When They Say Something

After black live's matter was thrust into the limelight, a lot of brands didn't know what to say. "You do need to say something, but you've got to be art on what you're saying," she says. I loved the fact that brands came out and stood and thethe cause. If youraces, if i pinein, i'll sop to another tea brand. Ik, you can find some one elseo, we're behind this too.

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