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193. Ethen Ostroff, Ethen Ostroff Law – Outbound Intake: Get the Most Out of Existing Leads

Personal Injury Mastermind

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How to Use Facebook Ads to Increase Outbound Follow Up

I screen share my Facebook ads account constantly when I meet with clients. It is vertical form, punchy, quick ads that I call misconception content. These are a really, really cold passive audience. So the conversion rate on lead form is very low unless you have stellar follow up and speed. We're now developing our retargeting strategy.

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