Metrics & Chill - Predictable Growth for B2B cover image

106: Growing Organic Traffic to the Blog (w/ Fara Rosenzweig, WorkRamp)

Metrics & Chill - Predictable Growth for B2B

CHAPTER

Creating Quality Content That People Will Like

Every brand should be looking at their competitor. If you're not looking at your competitor, i don't know why yu're missing out. I think part of it is because you can see what they're doing, and that might spew new ideas. But then also, am, it helps you go, ok, we want to be different like they're doig. What they'r doing is great, but how can we make it different so we're not the same as as them? So i think that's really important. And then on a personal level, making sure you have your style, your voice dialed in,. That will automatically make your brand and the stories you're

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