The chapter delves into the imagery and implications of an event involving former President Trump being rushed off stage by Secret Service, highlighting his focus on projecting a strong image and the perception of his resilience despite criticisms. It explores the impact of Trump's obsession with imagery, including the response on social media and endorsements from celebrities like Elon Musk. The chapter also discusses President Biden's reactions to recent tragic events and the political strategies surrounding the portrayal of Trump as an existential threat.