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How Libsyn plans to challenge Spotify for podcast dominance

The Business of Content with Simon Owens

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Podcasting and the Long Tail of Podcasting

YouTube has mastered the art of opting in creators with as few as like a thousand subscribers to into their inventory. How far do you think the podcast industry is towards bringing in the long tail of podcasting into the advertising ecosystem so that creators can start monetizing much earlier? Yeah, I mean, that's something that we're really focused on. We've got a couple kind of solutions, I guess, for the kind of the longer tail, we call it emerging podcasters.

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