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Episode 029 - Mapping Content Ecosystems with Scott Kubie
The Object-Oriented UX Podcast
The Relationship Between Nouns and Verbs
"It's beyond calls to action, it's beyond necessarily like, what does the user perform? It's really, what is," he says. "I have to coach people on this when I'm guiding them through technique ... We need to establish a relationship between them with a verb"
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