Sara Blakely’s Heel-Sneaker Hybrid 12/13/24
Squawk Pod
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Innovating Footwear: The Sneaks Journey
This chapter features a self-made billionaire discussing her innovative venture into creating 'Sneaks,' a sneaker heel hybrid designed for comfort and style. She recounts her four-year journey addressing the discomfort of traditional heels, emphasizing the importance of practicality for female consumers. The conversation delves into the challenges of manufacturing, the creative process, and the significance of branding in bringing this revolutionary shoe to market.
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