2min chapter

WTF Gym Talk cover image

Selecting Your Site Based On Location & Price Alone Is Dumb AF

WTF Gym Talk

CHAPTER

How to Choose the Right Gym for Your Customer

You have to know the demographic and psychographics of these people. You need to understand what problem sets you've solved for people, not just like age, gender, location or zip code. On the gym real estate side, I use really expensive software that essentially, you spend money and you're able to use software that will track all the cell phones. It's a really creepy big brother ship, but it's common.

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