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Robin Hanson | The Elephant in the Brain: Hidden Motives and Social Agendas

Foresight Institute Radio

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How Do You Communicate With Your Ads?

Many advertisements, like the one up here, show a product in association with something else and basically say nothing about the product itself. But as you all know, people pay a lot of attention to how the things they buy will make other people think about them. A plausible explanation for these and many other puzzles is that we use the things we buy to project images of ourselves to the people around us.

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