Analyzing Ad Integration and User Acquisition Strategies in Game Development

In this session, we discuss Homa Games' upcoming game, All in Hole, exploring its mechanics, gameplay experience, monetization strategies, and user engagement. We analyze how the game compares to other titles in the market, its revenue generation, and the potential for user retention and demographics.

The discussion also discusses the game's future prospects and challenges in maintaining player interest. In this conversation, we will explore the evolving landscape of hybrid casual games and discuss monetization strategies, user acquisition, and the integration of ads.

We also analyze the future prospects for game development, particularly in the context of Homa Games transitioning from hyper-casual to hybrid casual games.

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/5VSqXDHaOHA

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q

Agenda

00:00 Epic intro

02:58 Overview of 'All in Hole' Game Mechanics

05:59 Gameplay Experience and User Engagement

08:59 Monetization Strategies and Revenue Insights

11:51 Comparative Analysis with Other Games

14:55 User Retention and Demographics

18:02 Future Prospects

21:25 Exploring Hybrid Casual Games

23:38 Monetization Strategies in Gaming

24:50 Ad Integration and User Experience

26:01 Analyzing User Acquisition Strategies

28:05 Creative Approaches in Game Marketing

30:17 Evaluating Game Mechanics and Difficulty

32:29 Comparative Analysis of Game Creatives

35:27 Future Prospects for Game Development

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Takeaways

The game 'All in Hole' is set to generate significant IP revenue before its official release.

Gameplay mechanics are reminiscent of popular casual puzzle games, with a focus on metagame progression.

Monetization strategies include in-app purchases, but ad revenue appears limited.

The game is compared to others in the genre, highlighting similarities and differences in mechanics.

User retention may be a challenge due to the game's simplistic nature.

We question the game's long-term viability and player motivation.

Demographics indicate a strong revenue stream from tier-one countries.

The game has the potential for future updates and expansions to enhance gameplay.

Despite some reservations, we are cautiously optimistic about the game's success. Hybrid casual games borrow mechanics from hypercasual games.

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