Don't Diversify Your Ad Spend
The Andrew Faris Podcast
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Amazon as an Additional Demand Capture Channel
Amazon sales are not primarily cannibalistic towards your website sales. Having Amazon as an additional demand capture channel ends up multiplying the value of your Facebook ads. Another part of this is probably product development, which can actually have the same effect. And then there's a third one that becomes most important if you're trying to scale much past that $20 million mark.
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