Navigating Change at Whakaata Māori

This chapter explores the recent transformations at Whakaata Māori, including significant job losses and a strategic shift towards a digital news format. It highlights the challenges of reducing staff amidst ongoing digital advancements and the impact of these changes on audience engagement, particularly in the wake of the COVID-19 pandemic. The discussion emphasizes the urgent need for adaptation in Māori media to ensure sustainability and reach younger audiences.