Behzod Sirjani and Ravi Mehta Dive Deep on the EV Market Speed Bump for Apple, Rivian and Tesla
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Exploring Adjacent Users and Early Adopter Signals in the Market
This chapter explores the importance of distinguishing adjacent users from non-target audiences in the market. It emphasizes the role of early adopters as key amplifiers and discusses signals of market saturation such as flatlining acquisition and objections becoming significant blockers.
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