Ep 189: AKNF - Are you still using Facebook's On Platform Metrics? (and when to SLAM SPEND)
DTC Podcast
00:00
The Attribution Model Isn't Ready to Take Over, Is It?
Dono grace: More than anything, it's about getting that detailed understanding of what is this attribution model in this representing. Grason: If you don't have one of these platforms, or if you do, be that guy who's just slamming the source of truth button. Grace: The a i isnt ready to take over. It still needs that human touch - which i love to hear.
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