The Negative Impacts of Overcutting Marketing Budgets

Marketing budgets that are getting cut slashed by 60% are typically not having a negative impact on overall results because the spend was not being used effectively. Experimentation budget is going away in pursuit of this like one-to-one direct ROI and so you marketing teams are not experimenting with new channels, podcast or influencer marketing. I think we're going to see a lot of negative impacts from over cutting marketing budgets and constraining people to direct attribution again.