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Microsoft, Meta, & Tesla Earnings, Google DeepMind's Project Genie, SpaceX & xAI Merger | Anton Osika, Christian Garrett & Delian Asparouhov, Eric Seufert, Kevin Weil, Mehul Nariyawala

TBPN

00:00

Attribution methods and CTV learnings

Eric details clean-room attribution, CAPI/pixel pipelines, click-based measurement, and how ChatGPT can offer high-fidelity attribution.

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