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The Impossibility of Recommendations to Surgeons
"How on earth are you supposed to do the expected value calculation of, well, I understand that deep down there is an amount of me that will mean toward wanting to be paid and I'll have to discount appropriately?" "It's impossible. And we have research showing this," he says. 'I think that very much of that is going on in the mind of physicians or financial advisors, any people, mechanics maybe'