Acquisition strategy: workflow proximity lens

Sherif advises buyers to value workflow proximity, buyer/user fit, and the 20% vertical delta customers pay for.

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Episode notes

Sherif Mansour, Head of AI at Atlassian, discusses bridging AI agents with massive-scale enterprise software deployment, drawing insights from Atlassian's millions of non-technical users. He shares his framework for avoiding "AI Slop" using Taste, Knowledge, and Workflow, and explains Atlassian's "Teamwork Graph" for complex enterprise queries beyond RAG. The conversation also explores the evolving relationship between AI and UI, and the shift from humans as workers to architects of AI-driven processes. This episode offers practical wisdom for both AI engineers and business leaders navigating the future of AI-enabled organizations.

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Shopify:

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CHAPTERS:

(00:00) About the Episode

(03:56) Atlassian's AI Vision

(08:27) Trust, Authenticity, and Slop

(14:10) Taste, Knowledge, and Workflow (Part 1)

(17:33) Sponsors: Framer | Tasklet

(20:14) Taste, Knowledge, and Workflow (Part 2) (Part 1)

(29:51) Sponsor: Shopify

(31:47) Taste, Knowledge, and Workflow (Part 2) (Part 2)

(31:48) Technicals: RAG vs. Graphs