Ep 300: How Not to Grow an 8-Figure Business (Obvi Panel - C-Suite Preview)
DTC Podcast
How to Keep Your Products From Becoming Stale at the Same Time
At one point, buying collagen flavors to some point became like a collectible thing. And then you're constantly coming up with new flavors. So I think you find out that it's becoming stale when your top loyal customers can't justify it anymore. What do you do? You skew rationalize and like cut where we're cutting back on launches.
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