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Seeing a Glass Isn't an Object
Emotional neuroscientists were very much interested in the idea of archetype because they know that our cognitive structures are nested inside our biological predispositions. If you go into the kitchen for example and you're hungry what you see are things relevant to the food making operation which is actually how your perceptions work. Part of the act of seeing a glass is mentally preparing to do this, he says. "The glass isn't an object the glass is an implement for a desired end"