Frida Ghitis: One thing I worry about when it comes to nonprofits is that they can iterate into sort of strange suboptimal equilibriums. She says there are going to be cases where this kind of learning process is incredibly hard because the outcomes that you're measuring might be hard to collect. Ghitis: But on the upside, when and where you're in a position to do this, that the potential to have cost effective social impact could be enormous.

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