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#267: Justin Seidenfeld - Developing, Manufacturing & Scaling Countless Consumer Products
DTC POD: How The Best Brands Are Built
The Origins of Canopy
The idea for canopy came from Lucas's girlfriend, who was using a humidifier year round as a beauty hack and had the ritual of breaking out vinegar and q tips every Sunday to clean it out so that it wouldn't mold over. The company then spent all of 2019 working on the R&D and the design of what ultimately became canopy. And by the end of 2019, we were like, okay, we have something here. This is really resonated with a lot of people. So I'd love to kind of dig in there on what made canopy different than a beauty product versus a humidifier, right? Like you know, I'm very familiar with humidifiers.
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