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In this episode, Mike joins Michael Chu to discuss how you can grow and scale any coaching business without it depending on you.

Michael Chu started practicing martial arts at age three. He didn’t know it then, but the discipline learned in sports would help him stick to something he wasn’t good at when he started: sales.

He decided to keep pushing beyond his initial shyness and became a great salesman. After applying that same discipline, the time came when Michael got to train and develop sales teams into seven-figure sales machines and also started businesses of his own.

When he got into the coaching business, he realized that even though his company could grow a lot, the mainstream approach to growth was not what he wanted. Michael wanted the business to grow independent of him, even at scale. 

He had to challenge many things that he had learned from mentors and experience. Still, he eventually found an eight-principle system that could grow his coaching business (and any other) into a multiple-figure business without requiring the owner to be fully involved.

Today we are going to break down for you this exact system. Do you want it?

Key Takeaways

• How Michael got into business and coaching (03:44)
• Glass ceilings can make your business feel like a rollercoaster (08:19)
• How the Harvard Effect works (12:27)
• You don’t have to be “the pushy salesperson” to grow to the next level (28:37)
• The real work starts after the sale is made (38:56)
• “I realized that my business needed to change to become scalable” (44:37)

Additional Resources

• Learn more about Mike
• Apply to work with Mike

“Capability Amplifier” is a weekly podcast on all-things entrepreneurship, brought to you by Mike Koenigs and Dan Sullivan.

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