When Willpower Isn’t Enough: Psychologist Wendy Wood Reveals Keys to Success (#101)
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Anti-Smoking
In the middle of the last century, about 50% of Americans smoked. Now only 15% do. How did that happen? Well, we removed many of the cues to smoking and made it more difficult to smoke. We added taxes to cigarettes. And we instituted smoking bands in most public places. It doesn't stop you from doing it, but it just makes it slightly less likely.
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