Ecommerce Playbook: Numbers, Struggles & Growth cover image

The Most Consequential Meta Update of All Time

Ecommerce Playbook: Numbers, Struggles & Growth

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Intro

This chapter discusses Meta's latest updates on their advertising products, highlighting improvements in third-party measurement and conversion attribution. The conversation delves into the implications of these changes for advertisers and explores the potential future role of AI in shaping advertising interactions on Meta's platforms.

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