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Lessons Learned in Growing Sales Organizations

Revenue Builders

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Differentiating Positional Power and Persuasive Power in Leadership

This chapter discusses the difference between positional power and persuasive power in leadership, exploring their effectiveness and lasting impact. It highlights the importance of starting with the why and emotionally connecting others to the purpose, using a real-life example of acquiring new companies to achieve success. The chapter concludes with a discussion on influential leadership and the difference between leading through conviction and leading through compliance.

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