4min chapter

HBR IdeaCast cover image

X’s Astro Teller on Managing Moonshot Innovation

HBR IdeaCast

CHAPTER

How Alphabet Filters Ideas for Success

X's mission is to invent and launch breakthrough technologies that can help tackle a huge problem with the world. It needs to be something that can really help the world, but there's no specific industry that it's in. We'll look at almost anything as long as it has those basic characteristics that it could be a breakthrough technology. And so we're always looking for evidence. How can we de-risk this? How can we learn, turn uncertainty into risk?

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