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2min chapter
How to Escape the PLG Trap w/ Oliver Jay (Founding CRO, Asana)
The Science of Scaling
How to Scale Your Business Model
If you're a product like growth company, your growth is much more driven by your web traffic and demand generation than number of reps. So if your demand gen peters off, then you have to have a blooded sales team. That was the 32 year old that comes in and takes over this team first time in the seat VPS sales. Like what? I don't even know what that stands for. You can hire twice as many reps but unless you have twice as much demand, this is not going to work.
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