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How to Implement a Demand Creation Strategy - Sam Kuehnle

RevOps FM

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Crafting Demand Creation Strategies

This chapter explores the critical elements of defining a demand creation strategy, emphasizing the understanding of target audiences and their behaviors on platforms like LinkedIn and YouTube. It discusses the balance between organic and paid efforts while analyzing early-stage metrics to gauge effectiveness, using Monday.com as a case study. The speakers reflect on the importance of innovation and differentiation in a competitive market, as well as the development of a cohesive operational structure to enhance communication and data accuracy.

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