How to Create Demand and Capture Demand?

We need to budget and measure for how we create demand in one set, and then spend money on capturing it. And so just because a pot like our podcast actually w customers self report that they heard about us on a podcast that has the highest wind rates and has the best sales velocity, doesn't mean you're going to get there right away. So this is a measurement and mind set shift, one, splitting them into two and then knowing that we need to look at them in two different ways. You good with that? As i resonate)? Ok, cool. Who else? We got? Adrian. We got a chris. I've got a maybe more o a tactical question on