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186. Being a Startup CEO in Constant Crisis Mode, Why Founders Make the Best Salespeople, Balancing Values & Profit, Why Companies Should Take a Political Stance w/ Anna-Liisa Palatu (Woola)

The Pursuit of Scrappiness

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Sustainability and Sales Dynamics

This chapter examines the challenges and benefits of sustainable packaging, focusing on wool versus plastic and highlighting how consumer pressures shift corporate attitudes towards sustainability. It also discusses the importance of sales in startups, emphasizing that founders often need to embrace sales roles in the early stages and adapt to cultural differences in sales strategies across Europe. The narrative weaves together themes of environmental awareness, consumer behavior, and the evolving fashion industry's quality challenges.

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