The Risk of Not Doing What You Want to Do

When you're about to do something exciting, your mind can only measure what you will lose. Most people don't understand that they are losing so much money by not doing what they want to do. The cheesecake factory is a good example. If we participate in this place and the cheesecake is a good thing to eat,. Those are easy to buy into. You get to enjoy that but you also do have the subtle restraint of your tribe.