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"Email Marketing Strategy" w/ Andy Stickel, Anneke Godlewski, Gary Burger and Jim Hacking 202

Maximum Lawyer

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Building Relationships Through Email Marketing

This chapter explores the value of email marketing as a tool for cultivating authentic relationships rather than directly driving sales. It highlights the importance of understanding the audience, organizing contact lists, and crafting a core message to resonate with potential clients, particularly in the legal field.

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