58 - If You Want to Be Average, Outsource Your Content | Jonathan Beaton (VP Marketing, IntSights)
GTM Live
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Brand Can Make All Your Performance Channels Work Better, Right?
Roxanne Jones: In order to create true quality, differentiated content, you need to do it in house or with a very intimate relationship with a contractor. "You can't create true expertise content that is being outsource," she says. But long term, whether you want to have an agency for six months,. do it to bridge a gap, long term,you need to figure out how to do in house. It's going to be prohibitively expensive."
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