When you're waiting for a cab, you think it's going to be 10 minutes but there is this haunting fear in the back of your mind. You've addressed what if they've canceled me? Exactly. And I don't know. It makes me think it's probably canceled, but they're trying to break it to me gently. Yeah.
Author and Advertising Executive Rory Sutherland of Ogilvy talks about his book Alchemy with EconTalk host Russ Roberts. Sutherland makes the case for the magic (yes, magic!) of advertising and branding in helping markets work well. This is a wide-ranging conversation on consumer choice, public policy, travel, real estate, and corporate decision-making using insights from behavioral economics and decades of experience in the world of advertising.