The Power of Brand and Presentation in Business

How exactly does a former Marine and professional magician eventually find himself leading a global hospitality consulting powerhouse? In this episode, John Fareed, Global Chairman of Horwath HTL, takes us on a journey through his unconventional career path—from his early days as a magician to becoming a respected leader in the hospitality industry. John shares the pivotal moments that shaped his career, from negotiating a life-changing deal with his Egyptian grandfather to founding and scaling a multimillion-dollar consulting business. He explains how he transitioned through various personal brands, built a successful consultancy, and eventually joined a global firm to compete with fellow industry giants.

In this episode, you will learn:

• How to strategically build a consulting brand that stands out in competitive markets
• The power of professional networking and active involvement in industry associations
• Insights on transitioning from a small consulting firm to a global leader
• The importance of niche expertise in winning major clients
• Practical advice on balancing self-care with high-level business demands

Welcome to the Consulting Success podcast. I'm your host Michael Zipursky, and in this podcast, we're going to dive deep into the world of elite consultants where you're going to learn the strategies, tactics and mindset to grow a highly profitable and successful consulting business.

Before we dive into today's episode. Are you ready to grow and take your consulting business to the next level? Many of the clients that we work with started as podcast listeners just like you, and a consistent theme they have shared with us is that they wished they had reached out sooner about our Clarity Coaching Program rather than waiting for that perfect time. If you're interested in learning more about how we help consultants just like you, we're offering a free, no pressure growth session call. On this call, we're going to dive deep into your goals, challenges and situation and outline a plan that is tailor made just for you. We will also help you identify where you may be making costly and time consuming mistakes to ensure you're benefiting from the proven methods and strategies to grow your consulting business. 

So don't wait years to find clarity. If you're committed and serious about reaching a new level of success in your consulting business, go ahead and schedule your free growth session. Get in touch today. Just visit Consulting Success - Grow to book your free call today.

John Fareed, MSc CHME ISHC, is the Global Chairman of Horwath HTL, leading its US offices and global brand. With decades of consulting experience, his clients range from Fortune 500 companies to international investors. A recognized expert in the hotel, tourism, and leisure industries, he has spoken at events worldwide and appeared on major media outlets like ABC, CNN, and in the New York Times. Fareed holds advanced degrees from Dublin Institute of Technology and Cornell University, and has earned top industry honors, including HSMAI’s "Top 25 Extraordinary Minds."

In today’s episode, you’ll discover how to strategically build a consulting brand that stands out in competitive markets and the key role professional networking and active involvement in industry associations play in success. You'll gain valuable insights on transitioning from a small consulting firm to a global leader, learn the importance of developing niche expertise to win major clients, and get practical advice on balancing self-care with the demands of running a high-level business.

Want to learn how we can help you grow your consulting business? Schedule your free Growth Session Call today!  www.consultingsuccess.com/grow

Connect with John Fareed

Discover more about Horwath HTL

Mentioned in this episode:

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