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Why That Worked #20: Snipd—What Your Brand Name is Really Saying to Customers

Marketing Made Simple

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Harnessing the Power of Effective Branding and Taglines

This chapter discusses the significance of effective communication and taglines in branding, illustrating how a brand's narrative shapes public perception. It highlights the challenges posed by the 'curse of knowledge' and advocates for clarity and honesty in marketing efforts.

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