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Bollywood Meets Cricket: The Rise of IPL
This chapter examines Shah Rukh Khan's entry into cricket ownership through the Indian Premier League, revealing his initial hesitations and the strategic partnerships that made it possible. It highlights the innovative negotiation tactics that secured sponsorships and broadcasting rights, showcasing the intersection of Bollywood glamor and the cricketing world. The narrative underscores the cultural significance of the IPL, comparing it to major U.S. events while detailing the complexities of establishing a successful franchise in India's evolving sports landscape.