Evolving Strategies in eCommerce and Influencer Marketing

This chapter explores the transformation of advertising strategies in eCommerce, particularly on platforms like Facebook, where creative content and influencer partnerships have become paramount. It emphasizes the significance of building a strong community and customer engagement while highlighting the need for a shift in mindset for sustainable success. Various innovative models, such as merging information products with physical goods and focusing on branding over mere dropshipping tactics, are discussed as essential paths to long-term business growth.