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17min chapter
George Hawkins, Founder & CEO of Moonshot Missions and Former CEO of DC Water
The Walker Webcast
Transformation and Rebranding in DC Water
The chapter explores the transformative changes made by the speaker as the general manager of DC Water, including removing perks for efficiency and wearing a symbolic 'general manager' shirt daily. It delves into the rebranding process undertaken to create a recognizable identity for the water and sewer authority, emphasizing the importance of transparency, accountability, and staying true to facts in handling challenges.
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