S3 E01 - Jess Holbrook, Dir of UXR for AI at Meta
UX Research Rundown
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Exploring the Intersection of Quantitative and Qualitative Research Methods
This chapter delves into the complexities of merging quantitative and qualitative data, discussing the validation of research through multiple sources, challenges of structuring data for analysis, and the impact of emerging technologies like chat GPT. It also highlights the importance of transparency in building tools and the nuances of quantifying data in academic and business contexts.
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