How Much Does a Subscription Matter?

I feel like a lot of our stuff, like there's really no regular interval. So how much does this matter? Mascara. I think the answer to your question is yes, it absolutely does matter. Do you envision people signing up on their first purchase or do you think it's more of second and third? No. It probably depends on what we offer, right? We've seen like increase, increase in retention when people sign up further along their journey.