29. Kyle Forgeard of Nelk Boys | Optimizing His Health, and Staying Disciplined to Build His Brand Empire
The Ultimate Human with Gary Brecka
Success of Merchandise Drops
Discussion about the immense success of their merchandise drops, including the value of the merch, building hype through social media, and earning $13 million in revenue in just 22 minutes.
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How did a YouTube prank channel turn into a multi-million dollar business empire? Gary Brecka sits down for an in-depth conversation with entrepreneur Kyle Forgeard, the man behind Nelk, Full Send, and Happy Dad to talk about about navigating YouTube demonetizing his channels, turning fan engagement into lucrative merch drops, and partnering with John and Sam Shahidi to launch the future billion dollar seltzer brand, Happy Dad. Kyle found himself at his lowest point last Summer and knew he needed to make a change. After years of drinking and partying, he committed to turning his health around and has naturally seen improvements in his testosterone, liver function, and has completely changed the way he approaches life and business.
0:00 - Who is Kyle Forgeard?
02:45 - How did Kyle and Nelk get started?
05:50 - What inspired him to drop out of University?
08:45 - How does he come up with video ideas?
10:10 - Why it was good that YouTube demonetized their channel.
11:00 - How did they get started in merch?
14:50 - How much money does Full Send make off merch?
18:00 - How Kyle got connected with John and Sam Shahidi
20:00 - Why they started Happy Dad Hard Seltzers.
24:00 - What did they do to launch Happy Dad?
26:00 - Why it’s important to have in-person connections and meet-ups.
29:40 - When did Kyle start working with Gary Brecka?
32:30 - Gary breaks down Kyle Forgeard’s numbers.
36:00 - What changes did Kyle make to improve his health?
37:20 - Gary breaks down the protocol the clinical team put Kyle on.
39:30 - What boundaries did he have to set with the people around him?
41:45 - Keto Diet
43:45 - How public accountability helped him make better decisions.
46:30 - How has focusing on his health impacted his business?
49:45 - The impact of the Shahidi brothers.
51:30 - Launching Happy Dad in Canada.
53:00 - Happy Dad is launching a Hard Tea.
54:30 - Behind the scenes of having Donald Trump on the Full Send Podcast.
55:30 - How Kyle and Dana White became friends.
01:03:00 - Interviewing Elon Musk.
01:03:40 - How improving his health has changed everything he does.
FOLLOW
Gary Brecka: @garybrecka
The Ultimate Human: @ultimatehumanpod
Follow Kyle Forgeard: @Kyle
Follow the Full Send Podcast: Full Send YouTube
Follow NELK: NELK YouTube
Happy Dad: https://happydad.com/
Subscribe on YouTube: @ultimatehumanpodcast
Disclaimer:
The Ultimate Human with Gary Brecka Podcast is for general informational purposes only and does not constitute the practice of medicine, nursing or other professional health care services, including the giving of medical advice, and no doctor/patient relationship is formed. The use of information on this podcast or materials linked from this podcast is at the user’s own risk. The content of this podcast is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Users should not disregard or delay in obtaining medical advice for any medical condition they may have and should seek the assistance of their health care professionals for any such conditions.
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